PILLAR 4: Sustainable Tourism

The specific objectives for this pillar are

-Diversification of the macro-region’s tourism products and services along with tackling seasonality of inland, coastal and maritime tourism demand.

-Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macro-region.

To achieve the abovementioned objectives, Pillar 4 will focus on two topics:

• Topic 1 – Diversified tourism offer (products and services)
• Topic 2 – Sustainable and responsible tourism management (innovation and quality)